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A century later, Hemingway's story still draws crowds to Spanish bull run festival
By Joseph Wilson | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories
· July 6, 2026
· 6 min read
Bill Hillmann has been gored three times while running with the bulls in Spain, but he wouldn’t miss this year’s San Fermin festival for anything.
It marks the 100th anniversary of the publication of Ernest Hemingway’s book “The Sun Also Rises” that launched the future Nobel Laureate to litera...
Key takeaway It marks the 100th anniversary of the publication of Ernest Hemingway’s book “The Sun Also Rises” that launched the future Nobel Laureate to literary fame and put Pamplona on the map for millions of people around the world.
Why this matters in Frisco News
The enduring appeal of Hemingway's "The Sun Also Rises" is a testament to the power of literature to shape our perceptions of exotic cultures and experiences. For Frisco residents, the San Fermin festival may seem like a distant and thrilling spectacle, but its influence can be felt closer to home. The festival's popularity among Americans, who make up the largest group of foreign bull runners, suggests that many in the Dallas-Fort Worth area may have a personal connection to someone who has participated in the event. As a community with a strong appreciation for literature and cultural exchange, Frisco may have its own residents who have been inspired by Hemingway's work to explore Spanish culture and traditions. The centennial anniversary of "The Sun Also Rises" is an opportunity for local book clubs and literary groups to revisit the novel and discuss its continued relevance to contemporary American culture.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Frisco News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Have a tip or correction? Contact our newsroom .
Category: library ·
Published: July 6, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) - Top Stories ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? Bill Hillmann has been gored three times while running with the bulls in Spain, but he wouldn’t miss this year’s San Fermin festival for anything.
It marks the 100th anniversary of the publication of Ernest Hemingway’s book “The Sun Also Rises” that launched the future Nobel Laureate to litera...
When was this published? This article was first published on July 6, 2026 by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories and curated for Frisco News readers.
Who reported this story? This story was reported by Joseph Wilson | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories. To learn more about how Frisco News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more library coverage from Frisco News, or browse our daily briefing and topic hubs .
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