A significant drop in Apple shares occurred on Thursday. The decline follows the company's decision to increase prices on several of its key products.

The price hike is reportedly a response to rising memory prices, which are said to be a result of the AI boom. As a result, Apple stock took a hit, falling by nearly 6% as of 2:00 p.m. ET.

Further details on the situation are available from NBC 5 Dallas-Fort Worth, including the potential impact on the company's stock performance.