business
Cut the number of choices you make each day. Your brain will thank you
Summary by Frisco News Editorial Desk · Based on reporting by Albert Stumm | The Associated Press , NBC 5 Dallas-Fort Worth (KXAS) - Top Stories
· July 21, 2026
· 5 min read
Jeans that fit perfectly. The ideal Netflix show for a Tuesday night. Your one and only soulmate. Modern life promises that with enough options, you will happily find the best of everything. But behavioral scientists say the increasing flood of choices — whether it comes to shopping, social lives...
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Summary created by Frisco News Editorial Desk — automated, rule-governed Original reporting Albert Stumm | The Associated Press, NBC 5 Dallas-Fort Worth (KXAS) - Top Stories Original story Read at the source Source published Jul 21, 2026 Indexed here Jul 21, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway ” “There have been hundreds of studies showing that there can be too much of a good thing,” Schwartz said.
Why this matters in Frisco News
For Frisco residents, the concept of too much choice can hit close to home, particularly in the city's thriving retail and dining scenes. With numerous shopping centers and restaurants to choose from, decision fatigue can set in, making it difficult to decide where to shop or dine. This phenomenon can also impact local businesses, as consumers may be less likely to make a purchase or try a new restaurant if they are overwhelmed by options. Furthermore, the city's highly competitive job market and numerous educational opportunities can also lead to choice overload, causing residents to feel anxious and indecisive about their career and educational paths. By being aware of the potential downsides of excessive choice, Frisco residents can take steps to simplify their decision-making processes and reduce mental noise, ultimately leading to a more streamlined and fulfilling daily life.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Frisco News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 21, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) - Top Stories ·
Reading time: 5 min
Frequently asked about this story
What is this story about? Jeans that fit perfectly. The ideal Netflix show for a Tuesday night. Your one and only soulmate. Modern life promises that with enough options, you will happily find the best of everything. But behavioral scientists say the increasing flood of choices — whether it comes to shopping, social lives...
When was this published? This article was first published on July 21, 2026 by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories and curated for Frisco News readers.
Who reported this story? This story was reported by Albert Stumm | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories. To learn more about how Frisco News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Frisco News, or browse our daily briefing and topic hubs .
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