safety
Disney's live-action ‘Moana' crashes to shore with an underwhelming splash at the box office
By Lindsey Bahr | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories
· July 12, 2026
· 5 min read
The Walt Disney Company’s live action “Moana” may be the No. 1 movie at the domestic box office, but it did not make a big splash in its first weekend in theaters.
The movie, which cost a reported $250 million to produce, earned just $43 million from ticket sales in the U.S. and Canada, accord...
Key takeaway The movie, which cost a reported $250 million to produce, earned just $43 million from ticket sales in the U.
Why this matters in Frisco News
In Frisco , where families often flock to the cinema for entertainment, the underwhelming box office performance of Disney's live-action "Moana" may have local implications. With the film's production cost of $250 million and its relatively low earnings, it's possible that future movie productions may be more cautious in their investment decisions, potentially affecting the local film industry. As a community with a strong presence of families and young viewers, Frisco's moviegoers may be influential in shaping the success of such films. The fact that "Moana 2" was released just 19 months ago and performed exceptionally well may also indicate that local audiences are becoming increasingly discerning about the movies they choose to watch, preferring original content over remakes. As the city's entertainment scene continues to evolve, it will be interesting to see how local moviegoers respond to future film releases and whether their preferences will have a noticeable impact on the industry.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Frisco News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Have a tip or correction? Contact our newsroom .
Category: safety ·
Published: July 12, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) - Top Stories ·
Reading time: 5 min
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Frequently asked about this story
What is this story about? The Walt Disney Company’s live action “Moana” may be the No. 1 movie at the domestic box office, but it did not make a big splash in its first weekend in theaters.
The movie, which cost a reported $250 million to produce, earned just $43 million from ticket sales in the U.S. and Canada, accord...
When was this published? This article was first published on July 12, 2026 by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories and curated for Frisco News readers.
Who reported this story? This story was reported by Lindsey Bahr | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories. To learn more about how Frisco News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more safety coverage from Frisco News, or browse our daily briefing and topic hubs .
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