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L.L.Bean embraces its old-school roots with brick-and-mortar stores, print catalogs, no AI

L.L.Bean embraces its old-school roots with brick-and-mortar stores, print catalogs, no AI
Photo: NBC 5 Dallas-Fort Worth (KXAS) - Top Stories · view original

L.L.Bean’s origin story grew from the ground up — literally. The company, which sells everything from clothing and footwear to tote bags and home goods, was first established in 1912 after its namesake founder, Leon Leonwood Bean, returned home from a hunting trip with sore, wet feet. “He said, ‘...

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