Development of new chips and flavors is a significant undertaking. A large team is involved in this process, with roughly 3,700 people employed at a headquarters. Their work focuses on research and development for a well-known chip brand.

A key part of this work is creating new flavors, particularly those associated with certain events. Certain flavors tend to be popular during these times, such as spicy, cheesy, and smokey barbecue.

Further information about the development process and consumer preferences is available, including data on snack food sales during major events.