local
Norwegian fans row into North Texas, ready for game against Côte d'Ivoire
By Charles Nichelson and Jala Washington at NBC 5 Dallas-Fort Worth (KXAS) - Local
· June 30, 2026
· 1 min read
Norway fans took over Happiest Hour in Dallas Monday ahead of Tuesday’s game against Côte d’Ivoire at Dallas Stadium at noon.
NBC 5 met the man behind the iconic celebration; his name is Ole Freystad.
“Most people know me as Mr. Row Row,” Freystad said.
Freystad says he came up with...
Key takeaway NBC 5 met the man behind the iconic celebration; his name is Ole Freystad.
Why this matters in Frisco News
The arrival of Norwegian fans in North Texas brings a surge of energy to the local soccer scene, with their iconic "Row Row" chant echoing through Dallas. As Norway prepares to face Côte d'Ivoire at Dallas Stadium, the community is abuzz with excitement. The fact that Dallas Stadium is hosting its first knockout game is a significant milestone, putting the city's sports infrastructure in the spotlight. With another knockout game scheduled for Friday, featuring Australia and Egypt, local businesses can expect a boost in tourism and revenue. The presence of international teams and fans also highlights the region's growing reputation as a hub for global sports events, which could have long-term implications for Frisco 's own sports and entertainment scene. As the World Cup frenzy continues, Frisco residents may find themselves drawn into the excitement, with potential opportunities for local soccer enthusiasts to engage with the global football community.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) - Local . Frisco News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) - Local . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 30, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) - Local ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? Norway fans took over Happiest Hour in Dallas Monday ahead of Tuesday’s game against Côte d’Ivoire at Dallas Stadium at noon.
NBC 5 met the man behind the iconic celebration; his name is Ole Freystad.
“Most people know me as Mr. Row Row,” Freystad said.
Freystad says he came up with...
When was this published? This article was first published on June 30, 2026 by NBC 5 Dallas-Fort Worth (KXAS) - Local and curated for Frisco News readers.
Who reported this story? This story was reported by Charles Nichelson and Jala Washington at NBC 5 Dallas-Fort Worth (KXAS) - Local. To learn more about how Frisco News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from Frisco News, or browse our daily briefing and topic hubs .
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