business
Small businesses say they're having a good summer as Americans travel closer to home
By Mae Anderson | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories
· July 4, 2026
· 7 min read
Small business owners in U.S. tourist destinations say they’re seeing more Americans sticking closer to home this summer, trading overseas travel for road trips, choosing daylong sojourns over extended beach stays, and cooking instead of eating out while on vacation to save money.
The reporte...
Key takeaway The FIFA World Cup soccer tournament and celebrations of the nation’s 250th birthday have given some U.
Why this matters in Frisco News
For Frisco businesses, the shift towards domestic tourism could be a welcome boost, particularly for those that cater to day-trippers and families on short getaways. As Americans opt for road trips over international travel, local eateries, shops, and attractions may see an increase in foot traffic. This trend could also benefit Frisco's hospitality industry, including hotels and short-term rental properties, as families and travelers look for affordable and convenient options within driving distance. With the city's strategic location within the Dallas-Fort Worth area, Frisco is well-positioned to capitalize on the growing demand for local and regional travel experiences. As the summer travel season continues, it will be worth watching to see how Frisco's small businesses and local economy benefit from this shift in consumer behavior. The potential upside could be a significant injection of revenue into the local economy, supporting job growth and community development.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Frisco News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 4, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) - Top Stories ·
Reading time: 7 min
Get more Frisco News stories like this
Free weekly briefing covering business and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? Small business owners in U.S. tourist destinations say they’re seeing more Americans sticking closer to home this summer, trading overseas travel for road trips, choosing daylong sojourns over extended beach stays, and cooking instead of eating out while on vacation to save money.
The reporte...
When was this published? This article was first published on July 4, 2026 by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories and curated for Frisco News readers.
Who reported this story? This story was reported by Mae Anderson | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories. To learn more about how Frisco News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from Frisco News, or browse our daily briefing and topic hubs .
← Back to all news
More business →
Today’s briefing
Subscribe to newsletter