parks
World Cup fans tip their hat to western wardrobe
By Deborah Ferguson at NBC 5 Dallas-Fort Worth (KXAS) - Local
· July 14, 2026
· 2 min read
The Fort Worth Stockyards have been the ultimate western base camp for FIFA World Cup fans.
Global soccer culture meets classic Texas style – and visitors want to grab it by the horns.
“They start grabbing hats and puttin’ em on, and we show ’em how to wear it. Do you wanna crease in it? Ha...
Key takeaway Harvard says cowboy hat sales at Cavender’s in the Stockyards are up 20 percent.
Why this matters in Frisco News
The surge in cowboy hat sales among World Cup fans at the Fort Worth Stockyards and other local retailers like Wild Bill's Western Store in Dallas has a direct impact on the local economy. With over 400 hats sold in just three weeks at Cavender's in the Stockyards, this trend is injecting much-needed revenue into local businesses. The fact that global soccer fans are embracing Texas style and wanting to take a piece of it back home is a testament to the enduring appeal of western culture. As the World Cup continues to draw visitors to the area, it will be interesting to see how local retailers adapt to meet the demand for western wear and whether this newfound interest in Texas style will have a lasting impact on the local fashion scene. The collaboration between local businesses and World Cup fans is a unique opportunity for Frisco and surrounding areas to showcase their unique cultural identity.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) - Local . Frisco News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) - Local . Have a tip or correction? Contact our newsroom .
Category: parks ·
Published: July 14, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) - Local ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? The Fort Worth Stockyards have been the ultimate western base camp for FIFA World Cup fans.
Global soccer culture meets classic Texas style – and visitors want to grab it by the horns.
“They start grabbing hats and puttin’ em on, and we show ’em how to wear it. Do you wanna crease in it? Ha...
When was this published? This article was first published on July 14, 2026 by NBC 5 Dallas-Fort Worth (KXAS) - Local and curated for Frisco News readers.
Who reported this story? This story was reported by Deborah Ferguson at NBC 5 Dallas-Fort Worth (KXAS) - Local. To learn more about how Frisco News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more parks coverage from Frisco News, or browse our daily briefing and topic hubs .
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