local
World Cup visitors are facing food and beverage sticker shock at stadiums: ‘Robbery'
By Tim Reynolds | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories
· June 23, 2026
· 1 min read
World Cup tickets are expensive. Flights to North America are expensive. Hotel rooms in many places are expensive.
Then there’s the price of beer.
There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup. A $75 caviar-topped tray ...
Key takeaway There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup.
Why this matters in Frisco News
For Frisco residents traveling to World Cup host cities, the sticker shock of food and beverage prices may be a harsh reality check. While some unique offerings like caviar-topped tater tots or a 5-pound empanada may be a novelty, the prices of everyday items like beer are causing discontent among international fans. The cost of a beer topping $20 is a far cry from what fans like Thomas Schüller from Germany are used to paying back home. As Frisco fans cheer on their favorite teams, they may want to budget accordingly for the expensive concessions. This experience may also give them a new appreciation for the relatively more affordable options available at local sporting events in the Dallas-Fort Worth area, including those in Frisco. The World Cup's pricey concessions are a reminder that the costs of hosting and attending large international events can be steep.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Frisco News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 23, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) - Top Stories ·
Reading time: 1 min
Get more Frisco News stories like this
Free weekly briefing covering local and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? World Cup tickets are expensive. Flights to North America are expensive. Hotel rooms in many places are expensive.
Then there’s the price of beer.
There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup. A $75 caviar-topped tray ...
When was this published? This article was first published on June 23, 2026 by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories and curated for Frisco News readers.
Who reported this story? This story was reported by Tim Reynolds | The Associated Press at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories. To learn more about how Frisco News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from Frisco News, or browse our daily briefing and topic hubs .
← Back to all news
More local →
Today’s briefing
Subscribe to newsletter