local
AT&T Stadium returning to normal signage, branding after nine 2026 World Cup matches
By Charles Nichelson at NBC 5 Dallas-Fort Worth (KXAS) - Local
· July 15, 2026
· 2 min read
AT&T Stadium, known as Dallas Stadium for the 2026 FIFA World Cup, will begin the process of removing FIFA signage on Wednesday, July 15.
The next event at AT&T Stadium is a BTS concert on Aug. 15. The Dallas Cowboys’ next game in Arlington is Aug. 28 against the New Orleans Saints in the ...
Key takeaway 28 against the New Orleans Saints in the preseason.
Why this matters in Frisco News
The return of AT&T Stadium's normal signage and branding marks the end of a significant event for the region, with Frisco residents likely among those who attended the 9 World Cup matches held there. As the stadium prepares to host the Dallas Cowboys and other events, such as the upcoming BTS concert, the conversion back to its usual state will be closely watched by locals who regularly attend games and events. The temporary installation of natural grass turf, which will be replaced with artificial turf for the Cowboys, also raises questions about the potential for future non-NFL events at the stadium. With the World Cup now wrapping up, attention will turn to the Cowboys' preseason and regular season schedule, and how the stadium's renovations for the World Cup will impact the fan experience for those games. Frisco residents can expect a busy schedule of events at the stadium in the coming months.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) - Local . Frisco News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) - Local . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 15, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) - Local ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? AT&T Stadium, known as Dallas Stadium for the 2026 FIFA World Cup, will begin the process of removing FIFA signage on Wednesday, July 15.
The next event at AT&T Stadium is a BTS concert on Aug. 15. The Dallas Cowboys’ next game in Arlington is Aug. 28 against the New Orleans Saints in the ...
When was this published? This article was first published on July 15, 2026 by NBC 5 Dallas-Fort Worth (KXAS) - Local and curated for Frisco News readers.
Who reported this story? This story was reported by Charles Nichelson at NBC 5 Dallas-Fort Worth (KXAS) - Local. To learn more about how Frisco News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from Frisco News, or browse our daily briefing and topic hubs .
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