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Meta's new AI image generator may use your Instagram photos. Here's how to opt out
By Scott Budman at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories
· July 9, 2026
· 2 min read
Meta has unveiled a new tool that allows people to take publicly posted Instagram photos and use them to generate artificial intelligence content.
The new product, Muse Image, was rolled out Tuesday and allows other users to pull “part or all of your published photos” to create new A.I. images...
Key takeaway Taylor Lorenz, a journalist and author who covers technology, said it’s concerning because it allows users to create a photo or video using another person’s likeness without their consent and without any sort of notification.
Why this matters in Frisco News
For Frisco residents who use Instagram, Meta's new AI image generator raises concerns about control over their online presence. Since any adult with a public Instagram account was automatically opted in, locals who want to protect their content must take steps to opt out. This is particularly relevant in a community like Frisco, where social media is often used to promote local businesses and events. By setting their account to private or changing their settings, Frisco users can prevent their photos from being used to generate artificial intelligence content without their consent. As the use of AI technology becomes more prevalent, Frisco residents will need to stay vigilant about their online privacy and take advantage of opt-out options like the one provided by Meta to maintain control over their digital footprint. This issue may also prompt local discussions about the need for clearer guidelines and regulations around AI-generated content.
About this story
Original reporting by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Frisco News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 Dallas-Fort Worth (KXAS) - Top Stories . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 9, 2026 ·
Source: NBC 5 Dallas-Fort Worth (KXAS) - Top Stories ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? Meta has unveiled a new tool that allows people to take publicly posted Instagram photos and use them to generate artificial intelligence content.
The new product, Muse Image, was rolled out Tuesday and allows other users to pull “part or all of your published photos” to create new A.I. images...
When was this published? This article was first published on July 9, 2026 by NBC 5 Dallas-Fort Worth (KXAS) - Top Stories and curated for Frisco News readers.
Who reported this story? This story was reported by Scott Budman at NBC 5 Dallas-Fort Worth (KXAS) - Top Stories. To learn more about how Frisco News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from Frisco News, or browse our daily briefing and topic hubs .
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